How to Measure the Success of Your Content Marketing
Most people know by now that content marketing is the best SEO strategy out there. Countless professionals utter the phrase, “content is king,” when speaking about it. The process is simple: a company posts content (articles, blogs, press releases, infographics, videos, etc.) on their site to attract more web traffic. Easy. In order to properly implement it into SEO marketing campaigns, companies can either hire a team of in-house writers, or outsource to article writers either working freelance or for other marketing solutions companies.
However, how exactly does a company measure the success after they buy articles? Simple! There are three things that help measure the success of high quality articles.
The first thing to measure after companies buy articles is the awareness they’ve built. Awareness in this case means the exposure of new people to a brand, product, or service. In order to measure this, companies look at the amount of first time visitors, increases in “fans,” “likes,” or “followers” on social media, and increases in search engine rankings.
Secondly, companies that buy articles measure the supported consideration next, which is drawing responses out of people. It’s getting people to comment on, share, download, etc. on the purchased articles. In short, consideration is the amount of engagement from the denizens of the web. After they buy articles and publish them, companies can measure the consideration aspect by seeing increased page views, longer visit durations, and lower bounce rates.
Thirdly, after they buy articles, companies measure the leads converted into customers. This is measured easily by the amount of new sales or leads. With analytics and social metric tools, companies can track which customers entered the site through the articles they purchased.
Companies that buy articles find themselves doing a lot more business because of their SEO success, which they observe through these observations. If you have any questions about how to measure the articles’ impact, feel free to ask in the comments.