Day: October 24, 2013

Taking the Temperature of the the Political Marketing of Today

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In simpler times, political candidates would simply tell it like it is and not get involved in the messy inner workings of the machine, right? Actually, no. As long as there have been politicians, there have also been folks in their circles prepping them for their presentations. After all, this is America. Appearances are everything.

But it is not all shallow politicking and pandering. In fact, the political marketing strategies of today target the citizens of the nation who have embraced the online world as another portal to truth and information. Political campaign marketing on the web has become just as important as being on the actual campaign trail. Here are four reasons why these changes have taken place in the political marketing landscape of today.

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