What is Search Engine Optimization and Why Does it Matter?
What is a search engine optimization (SEO) and why does it matter? It is the process of affecting the visibility of a website or web page in organic or natural search results. Natural results are those that are not sponsored or unpaid and are the most desirable for websites. Over 70 percent of search engine users do not click on paid results. Improving ranking in search results is the goal of SEO. Increasing your position in search engine results directly leads to increased web traffic and therefore, increased business. SEO resellers are companies that partner with sites to increase their visibility. Here are some ways SEO reseller programs will help your website or online business can improve web visibility and thereby increase web traffic.
1. Article and Blog Publishing
The most popular technique of SEO marketing is publishing online articles and blog entries. SEO resellers post articles to open sites containing keywords and key phrases provided by the business that match search engine queries related to the business. The goal is for these articles to link back to the partnered website.
2. White Label SEO
Private label SEO or white label SEO can be thought of as similar to what department stores do with their own white labeled products. White labeling is the process of one company, the producer, creating a product or service that other companies, the marketers, rebrand as their own and sell. White label seo consists of a site partnering with a reseller to continue producing their services but allow that reseller to market and sell the service. It is a great option for a small business that wants to focus on production but is having struggles with promotion and web exposure.
3. Social Media Marketing
Having a solid presence on social media sites is an excellent way to build web exposure. As of May, 2013 there were over 1.11 billion users on Facebook alone. Creating a page on these sites and communicating with followers is a great way to expand visibility. Each person you contact has the potential to reach millions of other users. Having a positive standing with social media users is a great way to boost public opinion and interest. Responding to public feedback can be the difference between a surge in business or a PR disaster.