How to spot real SEO reviews and use them

Digital marketing is the future and agencies are clamoring to keep up with the SEO demand from their clients. As SEO keeps getting more complicated, it becomes necessary to have an expert working with you to meet your client’s expectations. Most agencies don’t have the expertise or the budget to have an in-house SEO expert. The same goes for freelancers, as they can cost up to $100 an hour, while still not providing the results to meet all of your client’s demands.

This leaves the SEO reseller, white label SEO, and private label SEO. The only difference between the three, is that a white label SEO and private label SEO has your agency taking all the credit for the work. These companies offer a variety of programs and bundles to entice you, making it difficult to know who is competent enough to handle your business. Even finding the right SEO reseller program that fits your budget can be difficult. This has led to agencies relying on reseller reviews.

A reseller review however, isn’t always the most reliable piece of information. Reading reviews is a good place to start, but there are additional steps you need to take to find the right SEO reseller. To avoid getting stuck with a reseller who could cause you to lose clients and your reputation, it’s imperative to know how to find the best reseller reviews online.

How to Find SEO Reviews

Sadly, there’s no magical online review list that can point you towards the best company with the ideal reseller program for your agency. To find an SEO review worth paying attention to, there are two simple steps you can follow.

1. Ask for Recommendations

The best way to find an honest SEO review is through real people you can talk to. Access your network to see if anyone has any recommendations. This includes individuals in your industry that you network with locally, and people you’re connected to through LinkedIn and Twitter. Unless they’re affiliated with a white label SEO, they have no reason to lie to you.

2. Use Ranked Lists

Ranked lists are a good starting point if you’re unable to get any good reseller reviews from your network. There are various lists available online, and each uses their own set of criteria to determine who ranks higher. To use these lists, you must research that criteria to make sure it matches your own. Once you have a handful of potential prospects, go to their sites and try to find other agencies that have used them before. This may be more difficult is you’re looking to use a private label SEO company, but it’s not impossible.

Good SEO Review VS Fake SEO Reviews

On the surface, a fake and real SEO review will look identical. Researching the reviews will help you to determine which ones are worth paying attention to. Start with the person who wrote who wrote the review. If it’s a legit SEO review, they’ll most likely belong to a business. If the reviewer has a blog website that promotes the reseller, they’re probably an affiliate and not a customer. Using affiliates to write a review is a common practice and can affect how a company is ranked on an online list.

An reseller can also generate paid fake white label SEO reseller reviews, which is often referred to as a “black hat SEO” technique. While this form of generating reviews is illegal and can result in large fines, some reseller companies are still using this method. One way to spot these types of reviews is to find multiple reviews made by one individual or company, or through repetitive wording.

As a general rule of thumb, ignore reviews and testimonials that are placed on the company’s website. Also, avoid reviews from sites you’re not familiar with. A good review will have contact information that leads back to a real business, and will have pros and cons listed in the review. They’ll also tend to be more specific and detailed, while fake white label SEO reseller reviews are short and contain nothing but praise.

What to Look For in an SEO Reseller Review

Before you break down the reviews, it’s important to know what type of SEO reseller program you will want. By accessing the services offered, you can see if the review contains beneficial information concerning specific programs that fit your needs.

If you’re looking for a company that offers white label SEO or private label SEO, their reviews should mention key facts such as:

Did their programs work with local SEO?
Were their methods Google Panda and Penguin safe?
Did a client find out that a reseller was using their system?
Was the quality level high and the margins low?
Which platforms were successful, and which were not.
You’ll also want to look for information on the types of packages a private label SEO might be offering. Packages give your agency more options while increasing profit margins. While the dollar amount may look appeasing on a bundle deal, you’ll want to know if it’s legitimate before purchasing. A proper SEO review should give a breakdown of those packages and bundles.

A reseller that’s producing great results should have an option to give an SEO reseller program a trial run. Try to find a reseller review that contains details from those trial runs. Knowing how well the reseller performs on their trail periods can save your agency months of wasted time.

Interview the SEO Reseller

Once you’ve found some SEO reviews that are legitimate and speak well of the reseller, you’ll need to arrange for an interview. Getting an interview isn’t always easy, but it’s necessary. With a white label SEO and private label SEO, their performance impacts your agency directly. Finding someone you can trust, means you need to speak with the representative who will handle your workload. Interviewing also allows for the reseller to explain their business plans while addressing how they can meet your specific needs.

During an interview with a reseller, there are five questions you should ask to determine if they’re the right company to be working for you.

1. What is the Standard?

An reseller should be able to produce real metric results. You’ll want to know how these are measured, along with how the results impacted a client’s sales. Landing a top search result spot is only part of the bigger picture. If the results aren’t producing sales, then there’s something wrong with the program.

2. How do They Choose Keywords?

If the reseller responds to this question with names of reliable programs they use, be concerned. The only proper response to this question is that they’ll research the clients industry to find keywords and phrases that customers regularly respond to. Ask the reseller if they’ve dealt with niches similar to your clients and offer them a quick test. If the keywords they choose seem odd or off, then they’re not the white label SEO company you want handling your business.

3. How much importance is put on quality content?

Long gone are the days when hyper-links could be attached to anything and keywords didn’t have to flow naturally within the content. Producing quality content is just as important as all the other parts. Ask to see examples of content they’ve produced for other agencies. Read through it to make sure the content has relevant information that is beneficial to the potential buyer.

4. Who is creating the SEO laden content?

A top level reseller will have a high quality vented staff at their disposal. Whether they’re in-house or remote doesn’t matter, but you’ll want to see samples of previous work. This goes for graphic designers, videographers, artists, and writers.

5. What is your strategy for building links?

Every link needs to be attached to a reputable source. Any reseller using spam like links should immediately be of concern. Watch out for links that could lead customers away towards competitive sites and make sure they don’t violate any copy-write laws.

Conclusive Research

Adapting to the ever changing digital market is essential. Through an SEO reseller program that fits your client’s needs, this can easily be accomplished. It’s finding the right reseller that can be a little tricky. Reseller reviews are a great starting point, but they won’t benefit your agency if you don’t do the research. A company that uses fake or padded reseller reviews should be avoided. A good reseller review should contain important information that can be added to your list of interview questions.

To find the best SEO reseller reviews online, take your time and read through each reseller review carefully. Reach out to your social and local networks to get honest reviews and always perform an interview before committing to an SEO reseller program. Ask plenty of questions and consider doing a trial period first.

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