Search Engine Optimization is the Answer to Your Marketing Woes

Seo reseller plans

Internet marketing is possibly the best way to promote your company. In fact, more than half of the money spent in the retail sector will be determined by web presence and online marketing by 2016. In the same year, online sales are expected to grow 2 percent, from 7 percent to 9 percent, according to Forrester Research. With millions of people turning to the internet to research and buy products, it is extremely important for companies to have a solid marketing strategy in place to hook customers and keep them coming back. One of the most efficient methods used by a large number of companies is search engine optimization (SEO).

Millions of searches are conducted every day, which is why the search engine industry is worth about $16 millions U.S. dollars. On these searches, users are usually looking for the fastest way to find a product, which means they are not looking past the first page of a search engine results page (SERP) for what they want. This means that if your website does not show up on the first page, about 75 percent of customers are not going to look at it. This is where SEO comes in. SEO aims at raising a website’s search engine ranking by using organic backlinks, without the aid of paid advertisements. SEO focuses on analyzing user trends by studying what words users type into a search engine to find what they are looking for. An SEO company will then utilize those words in high quality content that is written by their in-house staff. The keywords are organically woven throughout the content, making them more appealing to users. These backlinks lead back to your company’s website, and the more people click on these links, the more traffic you gain on your website. This tags a higher level of importance and quality to your website, and search engines like Google reward this with a higher search engine ranking.

SEO companies offer these services to you in SEO reseller plans. Essentially, this means that you do not have to take care of any of the marketing. SEO reseller plans put the marketing responsibility on the SEO company, while you focus on running your business. Some SEO reseller plans also offer social media marketing. About 30 percent of companies now outsource their social media marketing, which is up 2 percent from 2011. This is done because of the millions of people who use social media on a daily basis. Even though companies who have a social media presence only respond to their followers or fans 30 percent of the time, reaching out to the public using social media is a great marketing strategy.

If you are looking for a successful way to market your company, consider investing in an SEO reseller plan. It will help your website gain visibility, which could lead to an increase in sales, and consequently, greater success for your company. Why waste time on print ads and direct mail campaigns when millions of users are browsing the internet to buy products? Get an SEO company to help you reach out to these consumers.

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