Archive for April 17th, 2013

3 Things You Should Know About Reselling SEO

Reselling seo

SEO is a rapidly expanding and increasingly vital facet of the marketing world, and more businesses today understand its benefits. Search engines themselves are big business. Industry leader Google has acquired 59 companies since 2001 and continues to grow. Clearly, businesses that ignores the importance of SEO do so at their own peril.

Of course, the actual processes behind search engine optimization can be time consuming and costly. One option is reselling SEO. Reselling SEO services to another company allows the Seo reseller to enjoy the benefits of finely tuned search engine optimization without having to put in the considerable man hours required for ideal SEO. Reselling SEO puts the optimization tasks in the hands of those who specialize in it, freeing the reseller up for other vital tasks.

Reselling SEO can be a mutually beneficial arrangement for all involved, but there are some important things a website reseller should understand before reselling SEO. Perhaps the most important thing to understand about reselling SEO is that search engine optimization is an ongoing process. Building a website or webpage can be likened to building a house. Even if the best materials are used, the house will eventually age and fall into disrepair. Windows crack, paint peels, and even the most solidly built structure needs upkeep. Website maintenance is similarly necessary, and SEO is best considered as a part of maintenance. When reselling SEO, it can be tempting to do it once or twice and be done with it, but keep in mind that other companies will be employing evolving SEO techniques constantly. Even if you manage to achieve a high rank in a search results page, there will always be competition seeking to claim that spot, so proper SEO requires nothing short of constant vigilance.

The second thing to understand about SEO is that there is a dark side to it. So called black hat SEO techniques like employing hidden or invisible text crammed with keywords might afford a temporary boost, but it won’t last. When reselling SEO, it’s important to be wary of these techniques. Continuing the house metaphor, a site built on black hat SEO is like a home with a poor foundation. It won’t be up for very long.

Finally, remember that SEO techniques can be applied to more than just search engines. Social media is booming, and social media resellers are becoming increasingly popular. If contemplating reselling SEO, consider looking into social media SEO programs as well.

How a Content Management System Helps Franchises

Franchise website builder

Small business franchises often look for tips and tricks with brand management. Brand management, or a way to create an emotional connection between products and customers, is a great way to generate further sales. As brand management increasingly moves online, many firms need a sophisticated website content management system to keep track of it all. These website content management systems can create franchise opportunities for marketing,and be a powerful tool in any brand promotion strategy.

How can franchise website content management systems help? Franchise website content management systems can help with great management of content and development. A website development company can help franchises with a website content management system by allowing them to change content at will, as well as changing graphics and other media. A web content management system can also help a company maintain a blog.

Franchises employ 8 million people, and create 170,000 new jobs every year. Those that use website content management systems can keep their leald in brand marketing. Through a website content management system, small businesses can keep the connection with their customers strong, and encourage competition with other small businesses. Get more on this here.

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